As the exclusive agency representing partnerships for Roses FC, EFFIX is responsible for monetizing all team-related sponsorships. EFFIX’s comprehensive approach drives revenue growth while ensuring alignment with the inclusive brand identity of Roses FC, through the development of strategies, sponsor acquisition, creation of tailored proposals and deal negotiations.

In addition to its role with the Montreal team, EFFIX also collaborates with the Northern Super League on select categories, further showcasing its expertise in creating value within professional women’s soccer in Canada.

EFFIX has been mandated to secure a title sponsor whose name the airport terminal will bear. This is a large-scale, modern, and forward-thinking project that embodies Montréal’s creative spirit and its future-oriented vision.

The terminal, set to welcome passengers starting in spring 2026, is expected to see more than 4 million travelers by 2030 – an exceptional platform for brands looking to invest in the city’s next major hub.

In addition to naming rights, EFFIX is the exclusive manager of all digital and static advertising spaces within the terminal, as well as activation zones.

A remarkable playground to connect with your audiences and build strategic and impactful brand experiences.

EFFIX partners with Groupe Tonic to showcase its major annual events: the Beach Pro Tour, the Grands Prix Cyclistes, and the Beneva Montreal Marathon.

Our team manages all hospitality packages and oversees sponsorship agreements for these large-scale events.

Whether it’s a flagship event or a brand-new project, our mission remains the same: to connect each event with the most relevant partners, leveraging deep knowledge of audiences and brand objectives. The result: authentic, strategic, and value-generating sponsorships.

Photo credit: Christian Martin

In addition to hosting flagship annual events, Groupe Tonic stands out as the organizer of the largest sporting event in Montréal since the 1976 Olympic Games: the 2026 UCI Road World Championships.

EFFIX is proud to lead the strategic partnership agreements for this unique, world-class event that will make Montréal come alive.

It will be an exceptional showcase for the city and the partners who join forces with it.

Will your brand be part of this historic moment?

Photo credit: James Startt

Building on its experience with Bixi and Citi Bike, EFFIX has been entrusted by Capitale Mobilité to monetize àVélo, Quebec’s bike-sharing service, transitioning from an advertising-focused approach to one centered on partnerships.

EFFIX is responsible for the sales and management of àVélo’s partnership assets, ranging from bike and station branding to the development of promotional, community-based and ESG-related activations.

EFFIX has been appointed by Alpine Canada as the exclusive partnership representative for the Women’s Alpine Skiing World Cup at Mont-Tremblant.

From creating visibility and hospitality packages to securing agreements through outreach and negotiation, EFFIX brings together the business community around the only women’s skiing event sanctioned by the International Ski Federation on Canadian soil.

Photo credit : Gary Davis

IFLQ has been a staple of Montreal summers since 1985. This pyrotechnic competition not only lights up the sky of La Ronde (Six Flags) for the enjoyment of the 20 000 on-site visitors but also captivates nearly 3 000 000 citizens and tourists who experience these events each summer.

EFFIX collaborates with IFLQ to optimize hospitality revenues (suites and VIP spaces) and to represent and sell various sponsorship properties, a partnership that has lasted for over 20 years.

In addition to the fireworks, EFFIX also works closely with Six Flags to develop partnership opportunities for La Ronde.

Mandated by Carbonleo, EFFIX developed a new partnership structure for the naming rights of one of the most awarded venues in Quebec, the Theater at Quartier DIX30. This innovative agreement led to a win-win partnership with Manulife through the unveiling of le Théâtre Manuvie.

The collaboration between Carbonleo, Manulife, and EFFIX illustrates the positive impact of partnerships in achieving strategic alliances aligned with communication goals and brand positioning.

September 24–29, 2024

The 2024 Presidents Cup, a flagship PGA Tour event, took place at the Royal Montreal Golf Club, bringing together the world’s golf elite to promote the sport and inspire fans.

EFFIX was exclusively appointed by the PGA Tour to develop, sell, and manage hospitality packages as well as various partnerships. Over 450 agreements were finalized, making this edition the most profitable internationally in the history of the PGA Tour.